Wilden Club
A club from 2040
Within the Envisioning workshop in collaboration with Wilden Herbals, the students of the Master in Interior and Living Design Abhishek Bohra, Eylül Yarkin, Harumi Kaneko and Marilia Olivetti, developed the “Wilden Club” project.
In a fast-paced world dominated by technological innovations and accelerated lifestyles, the students faced a significant challenge: to envision and design an authentic sensory journey that promotes well-being, health, and joy for Wilden’s consumers in 2040. Their research into market trends, beverage and food consumption, and traditional rituals led to the creation of a disruptive design: Wilden Club, a bar offering a hangover-free experience and reinventing the future of tea enjoyment with the essence of the Italian aperitivo.
A club from 2040
Within the Envisioning workshop in collaboration with Wilden Herbals, the students of the Master in Interior and Living Design Abhishek Bohra, Eylül Yarkin, Harumi Kaneko and Marilia Olivetti, developed the “Wilden Club” project.
In a fast-paced world dominated by technological innovations and accelerated lifestyles, the students faced a significant challenge: to envision and design an authentic sensory journey that promotes well-being, health, and joy for Wilden’s consumers in 2040. Their research into market trends, beverage and food consumption, and traditional rituals led to the creation of a disruptive design: Wilden Club, a bar offering a hangover-free experience and reinventing the future of tea enjoyment with the essence of the Italian aperitivo.
Project Leader | Mentor
Francesca Avian
Erika Baffico
Project Authors
Abhishek Bohra
Eylül Yarkin
Harumi Kaneko
Marilia Olivetti
Wilden’s consumers can enjoy 3 distinct experiences. At the Bar Counter, you can discover, learn, and enjoy a personalised tea cocktail crafted by our bartender, who selects herbs from an exclusive wooden shelf cabinet with 272 removable satin glass drawers. With Take Away, you can take customised herbs with you and brew your own tea using hot water from the fountain. In the Appreciate section, you can use the herbs to make your tea with both hot and cold water from the taps, socialising with friends and enhancing your mind and body wellness through the inviting environment.
By blending the wellness benefits of tea with the convivial spirit of the Italian aperitivo, Wilden Club aims to attract a diverse clientele prioritising health and conscious consumption, potentially disrupting the bar sector and setting a new standard for social drinking experiences.
Discover a refreshing mixology experience at Wilden Club and immerse yourself in the art of tea brewing.
