Villa Kartell

Students from Domus Academy were asked to create original and innovative Retail shop scenarios for Kartell. Each student worked in a group, proposing experimental Retail shop design focusing on the new experience of the brand. Different creative customers’ scenarios and behaviors were analyzed in a proposed environment, in order to bring a new value and potential to this historical brand, Kartell. Every team was asked to generate and to present a digital presentation consisting of concept, scenarios, interior plans, prototypes, sections, rendering images and a teaser video, that explain and explore the potentials of the new retail design experience and business strategy.

A concept developed for Kartell flagship store based on the ITALIAN HERITAGE. By extracting and reinterpreting details of its architecture and design, the space aims to highlight the connection between the brand and its origins. Thus, emphasizing the strong brand identity and creating a new shopping experience.