Togetherness
A New Communication Paradigm
Within the Identity Design workshop in collaboration with AKQA with Molteni&C, the students of the Master in Visual Brand Design, Ozge Ucoluk, Diletta Tirabasso, Mina Djordjevic and Isabella Sviracheva developed the project Togetherness.
Exploring the history and the heritage of Molteni, they designed a “a new communication paradigm”, defining a new concept for its 90th years and designing all the initiative, a social and ADV campaign and activities to communicate the brand essence to the new audiences using traditional and innovative channels.
A New Communication Paradigm
Within the Identity Design workshop in collaboration with AKQA with Molteni&C, the students of the Master in Visual Brand Design, Ozge Ucoluk, Diletta Tirabasso, Mina Djordjevic and Isabella Sviracheva developed the project Togetherness.
Exploring the history and the heritage of Molteni, they designed a “a new communication paradigm”, defining a new concept for its 90th years and designing all the initiative, a social and ADV campaign and activities to communicate the brand essence to the new audiences using traditional and innovative channels.
Project Leader | Mentor
Federica Ricci
Project Authors
Ozge Ucoluk
Diletta Tirabasso
Mina Djordjevic
Isabella Sviracheva
Molteni furniture is more than just a product – it is a way of bringing people together. It is not just the quality of their products that makes Molteni stand out – it is the spirit of togetherness that infuses everything they do. Molteni’s products are made to make people feel connected, they are a symbol of togetherness, community, and the power of design to bring people closer.
