This Is Starbucks Reserve
Product Strategy Workshop
In the frame of Product Strategy Workshop, Domus Academy students from the Master’s in Business Design and Master’s in Visual Brand Design had the opportunity to collaborate with Starbucks Reserve Roastery in Milan. After analyzing the well-known and effective brand experience at the Starbucks flagship store, students envisioned ideas to reshape the customer service in the time of pandemic.
Alessandra Serinelli, Joana Innocencio and Leelanuch Chancheochingchai designed a completely new experience for Starbucks lovers, conceiving a surprise box to bring the Starbucks experience at home.
Product Strategy Workshop
In the frame of Product Strategy Workshop, Domus Academy students from the Master’s in Business Design and Master’s in Visual Brand Design had the opportunity to collaborate with Starbucks Reserve Roastery in Milan. After analyzing the well-known and effective brand experience at the Starbucks flagship store, students envisioned ideas to reshape the customer service in the time of pandemic.
Alessandra Serinelli, Joana Innocencio and Leelanuch Chancheochingchai designed a completely new experience for Starbucks lovers, conceiving a surprise box to bring the Starbucks experience at home.
Project Leader | Mentor
Project Leader: Silvia Barbieri
Programme Leader: Elisa Chiodo
Project Authors
Alessandra Serinelli,
Joana Innocencio,
Leelanuch Chancheochingchai
The content of the box, tailored on breakfast, brunch and aperitivo time, would be clearly a selection of special premium coffee plus other products to enjoy the experience online and offline.
In addition to designing the packaging of the box and the campaign to promote the product, the students envisioned the entire box features such as special tasting offers, aperitivo time meetings and free tickets for concert at Starbucks stores or via streaming on social media
