Synesthesia
Sense triggering
Synesthesia, the rare and fascinating sensory phenomenon where one sense involuntarily triggers another, serves as the foundation for Laia Matas Largo’s groundbreaking thesis: Synesthesia: Translating Music into Fashion. By drawing inspiration from four musically diverse tracks, she creates fashion concepts that embody the essence of each piece, showcasing how synesthesia can transform auditory experiences into dynamic visual and tactile designs.
Sense triggering
Synesthesia, the rare and fascinating sensory phenomenon where one sense involuntarily triggers another, serves as the foundation for Laia Matas Largo’s groundbreaking thesis: Synesthesia: Translating Music into Fashion. By drawing inspiration from four musically diverse tracks, she creates fashion concepts that embody the essence of each piece, showcasing how synesthesia can transform auditory experiences into dynamic visual and tactile designs.
Project Leader | Mentor
Matteo Greco
Project Authors
Laia Matas Largo
- “Como un G” by RosalÃa
This track inspires a soft yet striking aesthetic with a minimal palette of white, black, and red. The designs emphasize fluidity and transparency, utilizing textured materials like organza and poplin to create a light, airy feel with natural imperfections. - “Criminal” by Ptazeta
The bold, energetic rhythm of this song translates into vibrant colors and shiny silver accents. Layered textures and playful stripes give a dynamic, edgy vibe, brought to life through rebellious materials like ripped denim and lycra. - “ON” by BTS
A dark, powerful tone defines this look, with blacks and metallics dominating the palette. Sleek, shiny finishes and subtle contrasts of matte and satin fabrics capture the futuristic and dramatic essence of the song. - “The Four Seasons – Summer – Allegro non molto” by Vivaldi
Inspired by the lively tempo and natural imagery of this classical piece, the designs feature vibrant greens, blues, and yellows in bold, brushstroke-like patterns. Contrasts of rounded and angular shapes add dynamic energy, with diverse textures enriched by a subtle touch of scent to evoke a multisensory experience.
The editorial in collaboration with PAP Magazine
Laia collaborated with PAP Magazine, an online platform that highlights fashion, beauty, art, and music, with a special focus on the Korean Wave. Known for its digital presence and engagement, PAP Magazine offers high-quality content through Instagram and its website, featuring collaborations and cultural trends.
The fashion editorial produced delves into the concept of synesthesia, exploring how music can inspire distinct visual expressions in fashion. By translating various music genres into creative fashion concepts, the editorial blurs the lines between sound and style. Each selected song acts as both a cultural and emotional muse, guiding the design of unique looks that embody the essence and depth of the music. The project seeks to deepen the appreciation of synesthesia’s artistic potential through the fusion of fashion and music.
