Spirit of Adventure
Visual Merchandising for a Luxury Brand
Within the Fashion Buying, Retail and Visual Merchandising, Digital Communication workshop in collaboration with Bally, one of the world’s longstanding luxury brands, students Keijing Zhu, Lihan Zhao, Kaushik Shrinivas, Hao Jin, Shradha Ravi Packiarajan and Pooja Appadurai envisioned ‘Spirit of Adventure’
Visual Merchandising for a Luxury Brand
Within the Fashion Buying, Retail and Visual Merchandising, Digital Communication workshop in collaboration with Bally, one of the world’s longstanding luxury brands, students Keijing Zhu, Lihan Zhao, Kaushik Shrinivas, Hao Jin, Shradha Ravi Packiarajan and Pooja Appadurai envisioned ‘Spirit of Adventure’
Project Leader | Mentor
Peter Hamer
Project Authors
Keijing Zhu
Lihan Zhao
Kaushik Shrinivas
Hao Jin
Shradha Ravi Packiarajan
Pooja Appadurai
Starting from an in-depth analysis of Bally’s core values, students defined an experiential retail and visual merchandising strategy supported by an interactive omni-channel digital communication plan. The main goal was to enhance the human touch of Bally and its heritage, inviting customer to draw inspirations from its fascinating past and to create history themselves.
