RENEW
A Sustainable Rental Initiative
RENEW is an innovative initiative specializing in the rental, recycling, and redesign of outdoor gear and clothing, with a strong emphasis on sustainability and cutting-edge design. The students from the Master in Business Design had the mission to promote eco-friendly outdoor adventures by minimizing environmental impact and inspiring the younger generation of explorers to embrace environmentally conscious practices.
RENEW provides a wide range of services designed to make outdoor activities more sustainable, accessible, and safe. These services include the rental of refurbished clothing and gear, the recycling of old items, and the creative redesign of equipment beyond repair into new products like backpacks and outdoor accessories. With flagship stores located in major cities around the Alps and a well-developed online platform, the brand will collaborate with numerous local stores, creating a network of partnerships that make the services easily accessible.
A Sustainable Rental Initiative
RENEW is an innovative initiative specializing in the rental, recycling, and redesign of outdoor gear and clothing, with a strong emphasis on sustainability and cutting-edge design. The students from the Master in Business Design had the mission to promote eco-friendly outdoor adventures by minimizing environmental impact and inspiring the younger generation of explorers to embrace environmentally conscious practices.
RENEW provides a wide range of services designed to make outdoor activities more sustainable, accessible, and safe. These services include the rental of refurbished clothing and gear, the recycling of old items, and the creative redesign of equipment beyond repair into new products like backpacks and outdoor accessories. With flagship stores located in major cities around the Alps and a well-developed online platform, the brand will collaborate with numerous local stores, creating a network of partnerships that make the services easily accessible.
Project Leader | Mentor
Elena Sisti
Project Authors
Xin Liu
Yueling Xu
Bhaskar Kumar
The group also planned to regularly organise events aimed at engaging younger audiences, raising awareness on the importance of adopting more eco-friendly outdoor practices. These events are aimed at fostering a sense of community among outdoor enthusiasts and promote sustainable lifestyles while bringing people together around shared environmental values.
One of the key advantages of RENEW is the flexibility it offers to users in accessing gear. Customers can choose to pick up their rented equipment at one of the physical stores or have it delivered directly to their doorstep, making the service accessible whether they live near one of the flagship locations or prefer home delivery.
The group has also planned on being fully transparent regarding the condition of the rental items. Users can, in fact, check the wear level of the gear ranging from 0% to 30%, with a safety threshold set at 50%. Prices are adjusted based on the level of wear, allowing customers to select gear that best suits their needs and budget. This transparency ensures an optimized rental experience while offering a safe and cost-effective option.
To ensure the safety of the users, RENEW plans on partnering with third-party organizations to establish strict safety standards for every piece of equipment available for rental. This guarantees that each item, regardless of its wear level, meets high-quality and safety standards, reducing risk for the users.
Finally, by embracing recycling and redesign, RENEWS helps reducing maintenance costs for the customers, extending the life of products and minimizing the need for frequent new purchases.
