Pop-up store innovation
Infinity
Project by: Audrey Khoury El Aramouni, Chang Lyu, Tianzhou Chen
The uniqueness of Melissa’s patented plastic shoes stems from a square shaped mould used for fabrication. Entering the space will reveal an infinte repetition through the six boxes arranged in a circle. This illusion of a mirrored infinite space will allow customers to blend in the harmonious volume and reflect on the passage of time. Once in the box, the customer will become an essential piece to Melissa’s creations. Like vanishing through an infinite space, the moving shoppers will lose themselves in the moulded structures with Melissa’s shoes as an only escort.
Infinity
Project by: Audrey Khoury El Aramouni, Chang Lyu, Tianzhou Chen
The uniqueness of Melissa’s patented plastic shoes stems from a square shaped mould used for fabrication. Entering the space will reveal an infinte repetition through the six boxes arranged in a circle. This illusion of a mirrored infinite space will allow customers to blend in the harmonious volume and reflect on the passage of time. Once in the box, the customer will become an essential piece to Melissa’s creations. Like vanishing through an infinite space, the moving shoppers will lose themselves in the moulded structures with Melissa’s shoes as an only escort.
Project Leader | Mentor
Aoi Hasegawa
Project by: Purima Noiim, Deniz Dokuzer, Vismitha Venkatesh, Gunhi Boar Silva Baticam
We named our project Nex-us because we believe this pop-up store is the connection place that Melissa wants to create in Milan. After analysing the brand’s values and its vision, it became evident that Melissa is about creating connections with people, the ambassadors of the brand. In order to represent this intense connection between the client and Melissa, we were inspired by the original Melissa’s shoes, the aranha style. Like the spider, we want to design a structure that can be built anywhere and will also invade the place where it’s built in order to create experiences that will turn clients into ambassadors.
Project by: Irina Bobyleva, Marlisa Marasco, Jayatee Jayanta Basu, Merve Ozge Ozgumus.
Welcome to #INSTAnt Melissa a pop-up store that allows visitors to immerse themselves in the world of Melissa!
To the tactile, olfactory and visual sensory experience is added the possibility of becoming the testimonial of Melissa products through the photoshooting area. The design proposal allows the Brazilian brand to spread its energy in the city of Milan and around the world.
Project by: Migle Staneliunaite, Pooja Rajesh Kumar, Putthikarn Saikliang, Xinyi Cai.
No matter what region you are in Italy, there’s one Italian treat that never fails to please the entire group: Gelato Italiano! Gelato is the pride of Italians, so when Melissa said they wanted to make their presence felt in Milano, a gelateria was the way to go. On a scorching hot summer day, one would find a Gelato in almost everyone’s hand at some point of the day. Milano’s culture has Gelato infused in it. Summer in Milano with Gelateria Melissa would be perfect because Melissa’s identity is equally as colourful and has a delicious smell just like the various flavours of Gelato.
