MYTown
Fashion Management Workshop
Mytheresa invited students of the Master in Fashion Management and Master in Luxury Brand Management to become protagonists in the visual promotion of their fashion collection selection, by creating branded content consistent with the e-commerce platform and to propose new innovative imagery and tools in order to represent a contemporary aesthetic in a fast-changing world. Within the workshop, our students created their first ever Metaverse capsule collection.
Fashion Management Workshop
Mytheresa invited students of the Master in Fashion Management and Master in Luxury Brand Management to become protagonists in the visual promotion of their fashion collection selection, by creating branded content consistent with the e-commerce platform and to propose new innovative imagery and tools in order to represent a contemporary aesthetic in a fast-changing world. Within the workshop, our students created their first ever Metaverse capsule collection.
Project Leader | Mentor
Gaya Calabrò
Project Authors
Yagmur Tandogdu,
Katharina Gieselberg,
Zhao Xin
The students Yagmur Tandogdu, Zhao Xin, and Katharina Gieselberg, created a comprehensive branding strategy around the digital capsule collection that includes a rich and deep inspirational customer experience through innovative content and touchpoints, considering before – during – after phases of the customer journey.
They have been awarded by Mytheresa the best Master in Fashion Management and Master in Luxury Brand Management project.
*Video created by Zhao Xin
