LEGO Violet
Product Strategy Workshop
In the frame of the Product Strategy Workshop, Domus Academy Students from the Master in Visual Brand Design and Master in Business Design had the chance to collaborate with AKQA on a creative and challenging brief to answer AKQA’s Future Lions brief about Rebuild the World.
Reporting that 2 in 10 kids say they have no time to play and parents struggle to see the value of it, AKQA asked Domus Academy students to create a powerful idea that puts creative playback on the agenda and shows how kids can realize great things when they are left to play.
Product Strategy Workshop
In the frame of the Product Strategy Workshop, Domus Academy Students from the Master in Visual Brand Design and Master in Business Design had the chance to collaborate with AKQA on a creative and challenging brief to answer AKQA’s Future Lions brief about Rebuild the World.
Reporting that 2 in 10 kids say they have no time to play and parents struggle to see the value of it, AKQA asked Domus Academy students to create a powerful idea that puts creative playback on the agenda and shows how kids can realize great things when they are left to play.
Project Leader | Mentor
Federica Ricci,
Elisa Chiodo
Project Authors
Kayla Jagusch,
Mariana Busto,
Yujing Zhu,
Phanvong Saithong,
Vikram Raut
Four winning teams went to Cannes Lions and pitch their ideas live on stage to a jury. One idea has been selected and will go into production with the team working alongside LEGO® and AKQA.
Kayla Jagusch, Mariana Busto, Yujing Zhu, Phanvong Saithong, and Vikram Raut have been selected as winners for their project VIOLET. The product aims to teach new habits to children through LEGO® play, that will positively change the hygienic choices and actions in their daily lives by incentivizing children during the pandemic and post-pandemic world.
LEGO® Violet is a backpack that can be used by children in their daily lives. It mainly focuses on disinfecting LEGO® bricks through UVC rays. The backpack has an air-tight compartment where the disinfection will happen. The top compartment is constructed from woven materials that are recycled and sustainable fibers. This is where kids can store their belongings for travel, furthermore, the bottom part is constructed from LEGO® quality ABS plastic.
