I am the Universe
Main Project Narrative
This Vogue photoshoot, titled “I Am the Universe,” developed as a final thesis project by Jingqi Xu, explores the dynamic interplay between wasteland aesthetics and the transformative symbolism of water. Set against the backdrop of an era marked by environmental challenges, the project invites viewers to reflect on humanity’s connection with nature and the urgent need for sustainable practices. Through an evocative blend of rugged, post-apocalyptic visuals and the fluid grace of water, the imagery transcends mere fashion, delivering a profound narrative about resilience, renewal, and environmental awareness.
Main Project Narrative
This Vogue photoshoot, titled “I Am the Universe,” developed as a final thesis project by Jingqi Xu, explores the dynamic interplay between wasteland aesthetics and the transformative symbolism of water. Set against the backdrop of an era marked by environmental challenges, the project invites viewers to reflect on humanity’s connection with nature and the urgent need for sustainable practices. Through an evocative blend of rugged, post-apocalyptic visuals and the fluid grace of water, the imagery transcends mere fashion, delivering a profound narrative about resilience, renewal, and environmental awareness.
Project Leader | Mentor
Raffaella Campeggi
Project Authors
Jingqi Xu
Rooted in the themes of survival and adaptability, wasteland aesthetics draw heavily from the dystopian imagery of post-apocalyptic films like Mad Max. These influences manifest in distressed designs, muted tones, and layered garments made from upcycled materials. In this photoshoot, these elements are reinterpreted to symbolize humanity’s resilience and the need to confront environmental degradation.
The inclusion of water as a key element adds a layer of hope and transformation. Celebrated across cultures as a symbol of life, purity, and renewal, water introduces a fluid contrast to the barren landscapes, emphasizing vitality and the potential for growth even in adversity. Together, these elements craft a visual narrative that embodies the delicate balance between destruction and regeneration.
Artistic approach
The project combines raw, rugged wasteland imagery with the soft fluidity of water to create striking contrasts. These elements engage the viewer in a dialogue about beauty, resilience, and environmental awareness.
Photographic techniques
Dim lighting and muted tones enhance the wasteland’s somber mood, while natural light adds softness to water scenes. Reflective fabrics and shifting focal points create depth and emphasize the narrative.
Cultural and environmental significance
The project advocates for sustainable fashion by using upcycled materials and highlighting humanity’s responsibility to preserve the planet. It challenges consumers to rethink their relationship with nature through both its visuals and message.
Impact
“I Am the Universe” merges striking visuals with profound symbolism, demonstrating the power of fashion photography to inspire reflection and action. By blending wasteland aesthetics with the life-affirming presence of water, the project not only captivates viewers but also advocates for a sustainable future, positioning fashion as a medium for environmental awareness and change.
