Feeling In Motion
Identity Design Workshop
Students from the Master in Visual Brand Design collaborated with AKQA and Ducati Museum, to design a new Borgo Panigale Experience for visitors.
AKQA and Ducati participated actively in the workshop, working side by side with students in every phase of the work and giving them feedback to define the final project.
Students were challenged to reinvent the visitors’ experience of the Museo Ducati and turn it into a phygital path, able to make people immerse in the brand’s world.
Identity Design Workshop
Students from the Master in Visual Brand Design collaborated with AKQA and Ducati Museum, to design a new Borgo Panigale Experience for visitors.
AKQA and Ducati participated actively in the workshop, working side by side with students in every phase of the work and giving them feedback to define the final project.
Students were challenged to reinvent the visitors’ experience of the Museo Ducati and turn it into a phygital path, able to make people immerse in the brand’s world.
Project Leader | Mentor
Stefano Cardini,
Elisa Chiodo
Project Authors
Yaren Pinar Kayikci,
Rita Rivezzi,
Nicolás Pabón RamÃrez,
Boyu Yu
The goal was to bring into the experience the magic of the spirit of adventure, high technology, and vision that drove a leading brand as Ducati along its extraordinary journey.
In their project, Yaren Pinar Kayikci, Rita Rivezzi, Nicolás Pabón RamÃrez, Boyu Yu, proposed a mixed reality helmet, which intends to present a focused experience during the factory visit, add layers of information to the exhibition, and create an unforgettable VR installation. To promote this, they created a branded code, an advertising campaign, and an AR Postcard, with the proposal to attract Gen Z visitors.
