Envisioning the Future Through Fashion
Domus Academy students from Master’s in Fashion Design and Fashion Management have been asked to envision new opportunities to create fashion collections that are reflective of our times.
The aim of the project was to elevate PepsiCo brands, PepsiMAX and Rockstar, into new iconic wearable garments and to inspire and showcase brands to consumers, while addressing key aspects such as tribe affiliation and sustainability.
Following an immersive workshop, twelve Domus Academy international students have worked for more than three months to develop their collections.
Domus Academy students from Master’s in Fashion Design and Fashion Management have been asked to envision new opportunities to create fashion collections that are reflective of our times.
The aim of the project was to elevate PepsiCo brands, PepsiMAX and Rockstar, into new iconic wearable garments and to inspire and showcase brands to consumers, while addressing key aspects such as tribe affiliation and sustainability.
Following an immersive workshop, twelve Domus Academy international students have worked for more than three months to develop their collections.
Project Leader | Mentor
Gianfranco Olivotto
Project Authors
Zih Ling Chen
Louis Lanting
2021 FASHION GRADUATE ITALIA
At the end of the workshop, company and brand representatives selected two winners: Louis Lanting (The Netherlands) for Rockstar and Zih Ling Chen (Taiwan) for Pepsi MAX.
The selected collections have been prototyped and displayed in October 2021 Fashion Graduate Italia in Milan, a showcase involving emerging talents.
In addition, the capsule collections will exhibited at PepsiCo Design and Innovation Center in New York City.
