In a world where societal changes and market dynamics are evolving at an unprecedented rate, design is increasingly recognised as a crucial driver for meaningful transformation.

The discussion will centre on how organisations can utilise creativity and design thinking to tackle complex challenges and envision sustainable futures. Quint and Corà will explore the role of empathy, foresight, and scenario-building in helping organisations align their internal culture with external realities, encouraging collaboration, responsibility, and breakthrough innovation. Drawing on insights from their research and publications, they will share practical strategies for using design to shape the future.

 

About the speakers:

Eric Quint is a pioneering design industry leader, recognised as one of the first Chief Design Officers at a Fortune 100 company. In his role as Senior Vice President and Chief Brand and Design Officer at 3M, Eric scaled design and brand strategy across the global enterprise. Under his leadership, 3M’s design teams garnered over 150 international design awards. A respected advisor, speaker, and lecturer, Eric is co-author of the book “Design Leadership Ignited”, which explores how to navigate the complexities of design leadership to drive innovation at scale.

Tommaso Corà is the Head of Brand and Innovation at TIPIC, a consultancy focused on sustainable business transformation through design and strategic foresight. With an industrial design background and an Executive MBA, Tommaso integrates creativity with business strategy to drive innovation and enhance brand experiences. As an academic lecturer and co-author of the book “Futures by Design”, Tommaso shares his expertise on future-proofing businesses and fostering meaningful, sustainable innovation.

The Lecture will be held on November 8 at 4 pm CET at Domus Academy.

Don’t forget to book your place if you want to attend the conference!

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