During his talk at Domus Academy, Olivi will explore themes from his book La casa delle emozioni. Le relazioni umane nell’era digitale (The House of Emotions: Human Relationships in the Digital Age). Through the lens of BMW’s innovative The House of BMW initiative, he will discuss how major companies are redefining marketing strategies to address the challenges of an exponentially evolving world. In an era dominated by rapid technological advancements and digital interactions, Olivi highlights the importance of human connection and social value in both personal and professional spheres. His insights emphasise the need for a new humanism—one that harmonises technology with meaningful relationships.

Join us at Domus Academy on February 19 at 5.30 pm CET for an engaging discussion that will challenge conventional perspectives on communication, innovation, and the role of emotions in the digital age.

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