New workshops with leading companies starting in September 2024
Domus Academy collaborations with leading companies continue for the new series of workshops starting in September 2024.
Students from the Master in Luxury Brand Management will collaborate with the renowned brand Chopard. Students will be required to create a comprehensive and innovative communication strategy to enhance Chopard’s visibility at the Millemiglia 2025 event, a very significant moment for the brand. This strategy should involve implementing interactive visual communication across multiple channels, focusing particularly on local engagement during Millemiglia, which includes boutique activations and the involvement of influencers.
Domus Academy collaborations with leading companies continue for the new series of workshops starting in September 2024.
Students from the Master in Luxury Brand Management will collaborate with the renowned brand Chopard. Students will be required to create a comprehensive and innovative communication strategy to enhance Chopard’s visibility at the Millemiglia 2025 event, a very significant moment for the brand. This strategy should involve implementing interactive visual communication across multiple channels, focusing particularly on local engagement during Millemiglia, which includes boutique activations and the involvement of influencers.
Collaborating with LG, students from the Master in Product Design and Master in Interaction Design, are tasked with reimagining and redesigning home appliances and their user scenarios, addressing environmental challenges such as climate change, the heat island effect, and excessive energy consumption. This encourages them to explore opportunities for enhancing user interactions, improving health conditions, optimising energy use, and hybridising devices to create new surfaces for everyday domestic practices.
Pollini will invite students from the Master in Fashion Management and the Master in Fashion Styling & Visual Merchandising to cultivate an in-depth understanding of the fashion industry. This will involve conducting a thorough brand analysis, developing a merchandising plan, and creating a buying plan with a focus on the FW24 season. The objective of this project is to empower students to strategically position a brand in the market, analyse consumer behaviour, and effectively plan a well-balanced product assortment.
In collaboration with Anteprima, students in the Fashion Design will have the opportunity to design a cohesive mini-collection or drop collection that reflects Anteprima’s sophisticated, contemporary aesthetic. The project will focus on sustainable materials and explore the concepts of transparency and layering in fashion design, highlighting the perception and interaction of fabrics.
Students from the Master in Visual Brand Design, Master Service Design and Master in Business Design will collaborate with Triennale Milano to analyse its current landscape—covering products, services, communication, the new strategic plan, customer experience, and both national and international contexts—along with the most innovative trends. Their objective is to design the narrative of a multifunctional space, proposing unique and feasible ideas to establish a fresh dialogue with Triennale’s past, present, and future community.
In the Envisioning workshop, the students from the Masters in Interior&Living Design of Domus Academy are tasked with designing a community centre that benefits local people by preserving cultural heritage, promoting education, and providing spaces for reunions and gatherings.
