In partnership with Samsung and as part of the company’s Samsung Innovation Campus CSR program, students of the Master in Product Design and the Master in Interaction Design are challenged to explore new paradigms of AI-driven interactions that go beyond conventional assistant-based functionalities. This includes rethinking everyday objects, designing entirely new form factors, and investigating innovative interaction methods—whether through data-driven behaviours, alternative sensory modalities, or novel communication strategies

Students from the Master in Business Design and the Master in Visual Brand Design will collaborate with Fondazione TOG to reimagine and enhance the role of TOG’s Fab Lab, exploring how it could become a more accessible resource for external users. As part of this challenge, they will be responsible for designing a sustainable system that integrates both its operational model and brand identity, ensuring a cohesive and impactful transformation.

In the envisioning workshop, students from the Master in Interior & Living Design will have the opportunity to design an innovative exhibition at Dropcity, responding to Milan Design Week 2025’s theme, “Connected Worlds”. The concept should address contemporary social and environmental challenges while highlighting innovative solutions in materials, construction, and sustainability.

In the project work “the everyday wardrobe” developed in collaboration with MAX&Co., students from the Master in Fashion Design will design a capsule collection encompassing various product categories for the SS26 season, ultimately shaping a cohesive “wardrobe” dedicated to the brand.

Antonia invites students of the Master in Fashion Styling & Visual Merchandising and the Master in Fashion Management to design an innovative retail experience that reflects the Stores’ luxury identity and exclusive brand mix. The goal is to engage customers on sensory, emotional, and intellectual levels, creating a seamless and immersive shopping journey that sets Antonia apart as a destination for experiential luxury retail in Milan.

In collaboration with Snøhetta, students of the Master in Urban Vision & Architectural Design will explore innovative strategies for transforming post-industrial areas, focusing on urban rewilding as a key approach.

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