Danone Award
In the frame of the Workshop ‘A new design for Vitasnella’ launched last November 2021 in collaboration with Danone, two groups of Domus Academy students have been selected and awarded today by Danone for their impressive proposals.
The workshop gathered students from different Masters, who have joined together their creative minds to respond effectively the challenge lauched by the company, to reinvent the packaging of Vitasnella products.
In the frame of the Workshop ‘A new design for Vitasnella’ launched last November 2021 in collaboration with Danone, two groups of Domus Academy students have been selected and awarded today by Danone for their impressive proposals.
The workshop gathered students from different Masters, who have joined together their creative minds to respond effectively the challenge lauched by the company, to reinvent the packaging of Vitasnella products.
Rita Rivezzi, Melissa Gisherman, Andrea Mazzoni, Yulin Zhang gained the second prize for their perfect interpretation of the brief and company’s needs. A part for realizing a catching new packaging for Vitasnella products, they also envisioned short term and long term goals to deliver a new brand experience.
Saloni Garg, Nisha, El Akli Mansour Ghadir, Elif Tuna well deserved the first prize for their impressive project. Gathering together students from different Masters, the team created an engaging storytelling, putting at the center the targeted consumer.
Their excellent market analysis brought the group to enhance selected products’ specificity, in order to meet current and future consumer’s taste and needs.
Well done everyone!
