Master inService Design
During the Master in Service Design, students acquire proficiency of prototyping, problem solving and business, trough a cross-disciplinary approach, involving case studies and users observation.
Language: English | Start: February, September, November
ACADEMIC MASTER'S PROGRAMME
Duration 11 months
Accreditation MUR/Italy
ECTS 60
DOUBLE AWARD MASTER'S
Duration 14 months
Accreditation UK
ECTS 90
The Master’s in Service Design programme is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the programme leader, and project leaders will guide you via individual coaching and mentorship.
The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.
Graduates of the Academic Master’s Programmes earn a degree that is recognised throughout Europe and the world, receiving an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Universities and Research (MUR)*, in addition to a Domus Academy Master’s Diploma.
The programme consists of 5 modules, including a curricular internship and a final project workshop.
* The academic Master’s Degree is awarded by NABA, Nuova Accademia di Belle Arti.
The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
Students integrate additional lectures and a more in-depth individual project to their 5-module programme that includes the curricular internship and final project.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.
Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.
In the Master’s in Service Design programme, you will learn new skills in storytelling, prototyping, problem-solving, and business design that you can apply to developing intuitive and relevant service ideas.
Through observing users, you will detect unmet customer needs and develop physical and virtual systems of service experience, working in close contact with professionals from private and public sector organisations.
The program is addressed to candidates who have a first-level degree and/or professional experience in visual and graphic design, interaction design, architecture, or creative coding.
It is also open to candidates with a background in business design, communication science, new media, psychology, sociology, or equivalent, if they are motivated by interest in service design and have a strong portfolio.
All courses are taught in English. A high level of proficiency in the English language is required.
The Master in Service Design prepares to work as a:
- service designer
- experience designer
- design researcher
- design strategist
in design consultancies, large companies and service companies, as well as in NGOs, government agencies and research institutes, or to start your own consultancy business.
The Master’s involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540 for the Academic Master’s Programme and € 650 for the Double Award Master’s Programme.
Matriculation Fee: € 540/650
EU & EFTA students fee
Academic Master
€ 22.900
Pre-Enrollment: € 3.000
Tuition: € 19.900
New fee from Sept 2025 € 23.500
Double Award Master
€ 24.900
Pre-Enrollment: € 3.000
Tuition: € 21.900
New Fee from Sept 2025 € 26.500
Non-EU Students Fee
Academic Master
€ 27.000
Pre-Enrollment: € 3.000
Tuition: € 24.000
New Fee from Sept 2025 € 28.500
Double Award Master
€ 31.000
Pre-Enrollment: € 3.000
Tuition: € 28.000
New Fee from Sept 2025 € 32.500
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Great Britain
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Malta
- Norway
- Holland
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
Giovanni Caruso is a professional with a diverse background. He holds an International Ph.D. in Audiovisual Studies. He transitioned into roles as a strategist and later as a design manager for a major consultancy.
Ece Özdil is an independent designer, researcher, and creative professional with extensive expertise in Service Design, Experience Design, and Design Research.
Giovanni Caruso is a professional with a diverse background. He holds an International Ph.D. in Audiovisual Studies.
He transitioned into roles as a strategist and later as a design manager for a major consultancy.
Previously, he was an experimental musician, traversing different genres, unconventional styles and gears. Giovanni co-founded GAME – The Italian Journal of Games Studies and Speculative Futures Milan.
Pier Bardoni, Julie Blitzer, Stefania Berselli, Stefano Cardini, Silvio Cioni, Angelica Fontana, Federica Fragapane, Nima Gazestani, Andrea Pedrina, Andrea Piccolo, Andrea Pinchi, Laura Polazzi, Ilaria Scarpellini, Luca Troisi, Eray Alan, Alberto Andreetto, Fabio Besti, Marie Pierre Schickel, Edoardo Fano.
Ece Özdil is an independent designer, researcher, and creative professional with extensive expertise in Service Design, Experience Design, and Design Research.
Ece holds a Ph.D. in Design for Cultural Heritage, focusing deeply on exploring design methods and methodologies within heritage activation processes, audience engagement strategies, digitalisation, and organisational change initiatives. She specialises in innovating the experiences of cultural institutions and brand companies that draw upon cultural, artistic, and entrepreneurial heritage.
In her role as a design practitioner, Ece leads projects related to design research, service, and experience design. She is the founder of Jüniör, a research-oriented and heritage-driven design studio and serves as the co-founder of FFFWD.
