Bachelor of Arts in Design

Bachelor of Arts in Design

The Bachelor of Arts in Design offers a unique perspective on design, viewing it as a strategic act of shaping the world around us creating products, services, spaces, digital solutions and systems.

Language: English | Start: October 2025

BACHELOR OF ARTS

Duration 3 years

Accreditation MUR/Italy

ECTS 180

By integrating diverse disciplines and perspectives, the BA equips students with the awareness and sensitivity needed to address multiple business, social, and environmental challenges. Through hands-on making and creating, students develop their skills by engaging in direct experience and experimentation.

The programme also prepares students to effectively use digital tools and technologies, enabling them to leverage digital media and technologies and drive innovation in their design practice.

Through this carefully curated structure, the BA provides students with differentiated specialised expertise and a comprehensive view of design, positioning them to thrive in a variety of professional contexts.

The learning methodology includes lessons, workshops, labs, boot camps, critical thinking sessions, internships, a thesis workshop, and a final project.

The BA in Design is structured to support specialisation tracks by incorporating selected common modules that provide a foundational context for all students.

 

PROGRAMME AIMS & OBJECTIVES
  • Develop a thorough understanding of the design process and methodologies, encompassing everything from research through concept and verification to final product, including sketching, model making, prototyping, and presentation.
  • Acquire expertise in selecting and working with suitable materials and technologies to meet project objectives.
  • Cultivate the ability to analyse and comprehend industry trends, technological advancements, and societal changes to inform design decisions and guide the creative process.
  • Master digital tools and technologies that facilitate visual design, computer-aided design, fabrication, and interactive workflows.
TARGET AUDIENCE

The programme is addressed to candidates who have at least 12 years of schooling*.

All courses are taught in English. A high level of proficiency in the English language is required.

*In the calculation of the twelve years a pre-school year may be considered as long as the programme includes the teaching of reading and writing of the language of the Country and the first elements of arithmetic (Peru, Costa Rica and Venezuela).

CAREER OPPORTUNITIES

Students can become Interior Designers, Landscape Designers, Product Designers, UX Designers, creating innovative spaces, products, or experiences tailored to specific needs.

As Design Consultants, they can provide expert advice and guidance on design-related projects across a range of industries. For those with an entrepreneurial spirit, becoming Design Entrepreneurs will allow them to launch their own brands or studios, bringing unique concepts to life and shaping their own paths in the market.

Students can become Art Directors, overseeing and managing the visual aspects of projects, ensuring a cohesive aesthetic across various media.

They may choose to specialise as Visual Designers, focusing on the visual elements of digital products and experiences.

Depending on their chosen specialisation, students can further tailor their career paths.

In the first year, students will acquire foundational skills in design methods, progressing from research to concept development, and begin to apply what they have learned in modules like Product Design and Interior Design.

They will learn to express their ideas through sketching and drawing, 3D modelling and model making, and the practical creation of design experiments and prototypes.

Theoretical courses such as Visual Art and Contemporary Design will help them understand the design world and its role within the context of industry and society.

At the beginning of the second year, students will deepen and expand their understanding of the design process while applying the knowledge gained in the previous year through courses like Service Design and Exhibition Design.

In the second semester, students will start to focus on their professional interests and inclinations through specialised track courses such as Furniture Design and Public Space Design, while further complementing their education with electives like Interactive Prototyping and Communication Design.

Concurrently, they will continue to develop their visual, digital, making, and interactive skills. The Design Criticism course will enhance their ability to adopt a critical mindset towards design decisions.

The first semester of the final year focuses on the specialisation tracks, with design projects becoming increasingly specific and comprehensive.
Special attention will be given to the materials, processes, and technologies relevant to their respective specialisation courses, such as Value-Driven Design, Spatial Design, and Digital Product Design.

To further support the differentiation of student profiles, additional electives allow for deepening or complementing the chosen path. The Urban & Rural Anthropology course will introduce an understanding of cultural nuances and social dynamics, expanding on notions of human-centred design.

Throughout the year, students have the possibility to engage a project learning experience/internship. The final semester will be dedicated to the thesis project.

Specialisations
Interior Design & Urban Vision
INTERIOR DESIGN & URBAN VISION

In this track, students will learn how to design Interior Spaces coherently with an Urban Vison creating and envisioning new forms of livability.

Learning outcomes:

At the completion of the programme students will be able to design spaces starting from an analysis of how interior and exterior areas interact with one another.

Path career opportunities:

Interior Designer, Urban Designer, Exhibition Designer, Landscape Designer, Lighting Designer, Retail Designer, Space Planner, City Planner, Hospitality Designer, Environmental Designer, Design Consultant, Generative Designer, Service Designer, Visual & Communication Designer, Art Director.

Product Design & Value
PRODUCT DESIGN & VALUE

This track focuses on developing products and solutions that provide value to both users and businesses.

It emphasises the importance of understanding and aligning with what constitutes value for the market, prioritising qualitative improvements over quantitative ones.

Learning outcomes
At the completion of the programme students will be able to create products that align reciprocal value and expectations between shareholders, stakeholders, and customers.

Path career opportunities

Product Designer, Lighting Designer, Digital Product Designer, Furniture Designer, Packaging Designer, Circular Product Designer, Product Lifecycle Manager, Product Development Manager, Smart Product Designer, Design Consultant, Generative Designer, Service Designer, Visual & Communication Designer, Art Director.

UX Design
UX DESIGN

This track immerses students in the design of digital products and services. By understanding user and business needs, students will learn to leverage existing and emerging digital technologies to create innovative solutions that enhance user experiences.

Learning outcomes:

At the completion of the programme students will be able to create digital products, services, user experiences across different system levels.

Path career opportunities:

User Experience (UX) Designer, User Interface (UI) Designer, Service Designer, Interaction Designer, Motion Graphic Designer, Product Designer, Digital Product Designer, Information Designer, Gamification Designer, Customer Experience Designer, Design Consultant, Generative Designer, Visual & Communication Designer, Art Director.

TUITION FEES

The Bachelor of Arts Course involves the following costs, in addition to the payment of a degree fee to be paid within one month before the course start date, equal to € 540

Matriculation Fee: € 540

EU & EFTA students fee i

Annual Fee

€ 12.000

Pre-Enrollment: € 3.000

Tuition: € 9.000

Non-EU Students Fee

Annual Fee

€ 16.000

Pre-Enrollment: € 3.000

Tuition: € 13.000

Meet your faculty
Mario Minale
PROGRAMME LEADER
Mario Minale

Mario Minale is a designer, educator, and researcher. In 2005 he co-founded Studio Minale-Maeda in Rotterdam, working on innovative production methods. His work is being shown in leading museums and galleries around the world.

Mario Minale
PROGRAMME LEADER
Bachelor of Arts in Design

Mario Minale is a designer, educator, and researcher. In 2005 he co-founded Studio Minale-Maeda in Rotterdam, working on innovative production methods. His work is being shown in leading museums and galleries around the world. In 2016 he was nominated as Professor for Product Design at the Staatliche Hochschule für Gestaltung Karlsruhe in Germany and he later set up and led the Invisible Studio at Design Academy Eindhoven, researching in the field of social design and regenerative community development. He is currently running a design studio in Milan.

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