Alumni
Sergio Serrano

Sergio Serrano

Master's in Service Design

Year of Graduation: 2013

Current role: Vice President of Design for Citi Group

Country: Colombia

Sergio is a designer with over 12 years of experience. He was born in Colombia and currently based in Singapore.

He studied Communication Design in Colombia and after that he moved to Milan to get his Master in Service Design from Domus Academy in 2013. After graduation, Sergio interned with an Italian startup for a few months before relocating to Argentina in early 2014 to join R/GA.

Sergio is a designer with over 12 years of experience. He was born in Colombia and currently based in Singapore.

At R/GA, Sergio helped establish the Experience Design Department in the Buenos Aires office and collaborated with teams in New York, São Paulo, London, Austin, and Singapore. He played a key role in projects for Nike, Google, Samsung, Smithsonian Design Museum, Falabella, Cerveza Patagonia and Mastercard, crafting user experiences at the intersection of art and technology.

Since 2018, Sergio has been based in Singapore, serving as Vice President of Design for Citi Group. During his tenure, he has worked with the regional design team on Citibank’s digital products in dynamic markets such as Singapore, Hong Kong, China, Thailand, and Japan and now supports the organization globally, focusing on projects involving Generative Artificial Intelligence in consumer banking and research with corporate clients to improve banking experiences and services for large businesses operating worldwide.

“Domus Academy offered me a unique glimpse into design in a multi-cultural and fast-evolving world. I have infinite memories and lessons from the designers I met during my year in Milano. Looking back, it was the perfect time to delve into Service Design and User Experience, Domus Academy gave us a head start before these fields boomed.”

Design Courses

Master in

Product Design

Duration: 11 or 14 months
ECTS: 60 or 90

Explore new territories in product design, technology, fabrication, and construction in Milan, the world capital of design.

Master in

Interior & Living Design

Duration: 11 or 14 months
ECTS: 60 or 90

Boost your career by earning your master’s in interior design and working with design companies to transform spaces.

Master in

Interaction Design

Duration: 11 or 14 months
ECTS: 60 or 90

Learn to define problems and solutions in the field of interaction and user experience through innovative technologies.

Master in

Urban Vision & Architectural Design

Duration: 11 or 14 months
ECTS: 60 or 90

Design concepts for private and public spaces. Collaborate on architectural projects to define a better urban future.

Advanced Course in

Design Futures

Duration: 16 weeks
ECTS: 24

A transformative journey aimed at inspiring individuals to imagine and design better futures.

Master in

Service Design

Duration: 11 or 14 months
ECTS: 60 or 90

Design new services and user experiences that improve the interactions between service providers and customers by developing your skills in problem-solving, storytelling, and design thinking.

Master in

Visual Brand Design

Duration: 11 or 14 months
ECTS: 60 or 90

Design innovative ways to communicate a company’s brand values and story to its customers through physical, digital and social media.

Online Preparatory Programme

Duration: 8 weeks

Combined with in presence Master’s Programme of interest.

Semester in

Product Design

Duration: 16 weeks
ECTS: 24

Learn how to analyse human needs, cultural and environmental factors to plan the design and fabrication of new products.

Semester in

Interior & Living Design

Duration: 16 weeks
ECTS: 24

Work in international teams on projects that re-invent interior & living domains.

Semester in

Urban Vision & Architectural Design

Duration: 16 weeks
ECTS: 24

Gain new creative and technical skills through the analysis of the urban landscape.

Semester in

Service Design

Duration: 16 weeks
ECTS: 24

Deepen your skills in storytelling, prototyping, problem-solving and business design.

Semester in

Interaction Design

Duration: 16 weeks
ECTS: 24

Apply innovative technology to develop intuitive user interfaces and experiences.

Semester in

Visual Brand Design

Duration: 16 weeks
ECTS: 24

Learn how to create integrated graphics and engaging narrations based on customer needs.

2-Year Master of Arts in

Design Innovation

Duration: 2 years
ECTS: 120

Explore technology throughout and apply new design approaches and models to future scenarios.

Summer Course

Augmented Reality Boot Camp

Duration: 60 hours
ECTS: 4

Learn how to master AR concepts, technologies, and applications in the field of design.

Summer Course

Italian Design Culture & Contexts

Duration: 60 hours
ECTS: 4

Discover all scales of Italian Design in its most relevant aspects, from product to interior and architecture.

Tailored & On Demand Courses

Short courses, customised or on demand, with a learning by doing approach for companies, students and institutions.

Advanced Course in

Design for Complexity

Duration: 16 weeks
ECTS: 24

A deep dive into the intricacies of interconnected systems, learning how to navigate complexity and drive change.

Advanced Course in

Designing AI Connected Ecosystems

Duration: 16 weeks
ECTS: 24

A design exploration into connected products and services enhanced by AI.

Bachelor of Arts in

Design

Duration: 3 years
ECTS: 180

Develop a well-rounded skill set and prepare to navigate the design world, experiencing industry standards and alternative production methods.