Alumni
JiHye Choi

JiHye Choi

Master in Interior & Living Design

Year of Graduation: 2006

Current role: Design Consultant, Director of MAGMA Project

Country: South Korea

JiHye Choi is a designer whose career seamlessly blends creativity, research, and international collaboration. With a design foundation in Seoul, Korea, she expanded her horizons by earning a Master in Interior & Living Design from Domus Academy in Milan, Italy. This unique experience not only refined her design sensibility but also connected her to Milan’s vibrant design culture, where she collaborated with renowned figures like Denis Santachiara and Migliore & Servetto Architects on innovative projects in architecture, exhibitions, and interiors.

Throughout her career, JiHye has combined her professional practice with a passion for education, reflecting her dedication to fostering strong educational and research collaborations between Italy and Korea.

JiHye’s leadership extended to the international stage during Expo 2015 in Milan, where she served as the local manager for the Korean Pavilion, showcasing her ability to coordinate complex, high-profile projects. From 2019 to te current date, she shapes the global design landscape as the Chief Director of NOROO Milan Design Studio, a consultancy that brings innovative solutions to life by merging creativity and cultural insight. She got 3 times Red Dot Design, Brand Communication category exhibition design awards, and currently is Chief Director of MAGMA Project in Milan.

Through her work, JiHye Choi exemplifies the power of design to bridge cultures, inspire innovation, and shape the future of global collaboration.

“Domus Academy is into the history and culture of Design world”

Design Courses

Master in

Product Design

Duration: 11 or 14 months
ECTS: 60 or 90

Explore new territories in product design, technology, fabrication, and construction in Milan, the world capital of design.

Master in

Interior & Living Design

Duration: 11 or 14 months
ECTS: 60 or 90

Boost your career by earning your master’s in interior design and working with design companies to transform spaces.

Master in

Interaction Design

Duration: 11 or 14 months
ECTS: 60 or 90

Learn to define problems and solutions in the field of interaction and user experience through innovative technologies.

Master in

Urban Vision & Architectural Design

Duration: 11 or 14 months
ECTS: 60 or 90

Design concepts for private and public spaces. Collaborate on architectural projects to define a better urban future.

Advanced Course in

Design Futures

Duration: 16 weeks
ECTS: 24

A transformative journey aimed at inspiring individuals to imagine and design better futures.

Master in

Service Design

Duration: 11 or 14 months
ECTS: 60 or 90

Design new services and user experiences that improve the interactions between service providers and customers by developing your skills in problem-solving, storytelling, and design thinking.

Master in

Visual Brand Design

Duration: 11 or 14 months
ECTS: 60 or 90

Design innovative ways to communicate a company’s brand values and story to its customers through physical, digital and social media.

Online Preparatory Programme

Duration: 8 weeks

Combined with in presence Master’s Programme of interest.

Semester in

Product Design

Duration: 16 weeks
ECTS: 24

Learn how to analyse human needs, cultural and environmental factors to plan the design and fabrication of new products.

Semester in

Interior & Living Design

Duration: 16 weeks
ECTS: 24

Work in international teams on projects that re-invent interior & living domains.

Semester in

Urban Vision & Architectural Design

Duration: 16 weeks
ECTS: 24

Gain new creative and technical skills through the analysis of the urban landscape.

Semester in

Service Design

Duration: 16 weeks
ECTS: 24

Deepen your skills in storytelling, prototyping, problem-solving and business design.

Semester in

Interaction Design

Duration: 16 weeks
ECTS: 24

Apply innovative technology to develop intuitive user interfaces and experiences.

Semester in

Visual Brand Design

Duration: 16 weeks
ECTS: 24

Learn how to create integrated graphics and engaging narrations based on customer needs.

2-Year Master of Arts in

Design Innovation

Duration: 2 years
ECTS: 120

Explore technology throughout and apply new design approaches and models to future scenarios.

Summer Course

Augmented Reality Boot Camp

Duration: 60 hours
ECTS: 4

Learn how to master AR concepts, technologies, and applications in the field of design.

Summer Course

Italian Design Culture & Contexts

Duration: 60 hours
ECTS: 4

Discover all scales of Italian Design in its most relevant aspects, from product to interior and architecture.

Tailored & On Demand Courses

Short courses, customised or on demand, with a learning by doing approach for companies, students and institutions.

Advanced Course in

Design for Complexity

Duration: 16 weeks
ECTS: 24

A deep dive into the intricacies of interconnected systems, learning how to navigate complexity and drive change.

Advanced Course in

Designing AI Connected Ecosystems

Duration: 16 weeks
ECTS: 24

A design exploration into connected products and services enhanced by AI.

Bachelor of Arts in

Design

Duration: 3 years
ECTS: 180

Develop a well-rounded skill set and prepare to navigate the design world, experiencing industry standards and alternative production methods.